About us
Our Leadership
The leadership of The League is comprised of one principal from each agency in the network.
France
Shirley Lubin
CEO & Founder
Italy
Valentina Vimercati
Owner
Germany
Rolf Kosakowski
CEO & Founder
UK
Gary Pope
Co-Founder
Spain
Miguel González-Duran Muñoz
CEO
From Europe to the whole world
Through our network and valuable partners worldwide, we can reliably offer our services in most parts of the world.
Our Principles
As the leading specialist agencies in our respective home markets, it is our shared vision and values that bring us together as a network strong enough to run your projects across borders.
Purpose
We are singular in our purpose: The League exists to connect families with brands and public institutions that will make their life richer. We believe that companies without purpose will be rejected by families - words are no longer enough, the businesses we work with don’t just talk, they act.
Creativity
We strive continually for the highest possible creative standards. Our creative thinking and execution always draw on our deep understanding of the children, families and the world around them. In this way we are able to deliver creative that is always fresh, alive and insight-led.
Authenticity
Authenticity is fundamental to trust. We share a commitment to the importance of inclusion, diversity and empathy and use this commitment to guide the organisation’s behaviours and outputs.
Collaboration
We work better when we work together. Our network provides the best global answers to the marketing needs of brands, NGOs and institutions. We share best practices that enable us to develop global strategies that can be nuanced for each individual market.
Activism
We all have a role to play in defining the future for families. We are committed to working with our clients to support their efforts in implementing the Sustainable Development Goals.
We are vocal around causes which matter to families and to the well being of future generations.
The future is in our hands...
As the world's leading family marketing experts we take our responsibility to the next generation very, very seriously.
We put the needs of the children - Generation Z and Generation Alpha and their families at the centre of everything we do. It is a simple principle - do what is right for the consumer and you will do what is right for the client.
We help family brands grow
We've built our business to support the growth and development of brands across borders and cultures.
To do this The League works as one. We celebrate our unique local identities whilst enabling global ambitions. Taking this approach means that we are able to activate global campaigns with local adjustments to ensure deep resonance with consumers in each market.
Talk to one of the five.
Tell us the market and the brand. One of the five agencies takes it from there.