THE CHANGING DIGITAL USES MAKE BRANDS THINK
Today, the content online is so important that we even speak of infobesity. For teenagers, this information overload is even denser as they’ve accounts on different digital platforms. On YouTube, it's over three billion videos viewed every day around the world! Everything goes faster and the user takes less time to understand information. Twenty years ago, a web user concentration span was 12 seconds and now, just 8 seconds. 8 seconds during which you have to succeed in capturing their attention to send them a message.
WATCH VIDEOS, A WAY OF SAVING TIME
Teens are hyperconnected and use several networks at the same time: Snapchat, Instagram, TikTok… These platforms offer a wide choice of content and teenagers don’t have the time to consult everything. Thus, the video was first democratized to help in conveying messages more quickly! Indeed, with formats ranging from a few seconds to several minutes, video saves users time and above all, it stays in people's minds. Adding subtitles gives users a wider range of possibilities: even without sound, the video can just be watched anywhere. The video format fits well with smartphone viewing and teens prefer smartphone use rather than computer use, that’s a piece of luck!
A GOOD BRAND CONTENT?
Getting the attention of teens isn't easy. So, how to proceed? Experts have long questioned the subject and are now unanimous: offering videos offers significant visibility and corresponds to the new modes of content consumption. Teenagers are in constant demand of new video content. Videos convey emotions and develop certain closeness with teens, seeking for humanization from their favourite brands.
From now on, videos can not only been watched on YouTube! The possibilities of video marketing are very numerous and above all, they are available on all platforms. Each social network offers the possibility of communicating with teens through a video. Instagram has created its own video platform: Instagram TV. Teenagers' favourite social network, TikTok, only relies on video. And the bet has paid off: it's 800 million users worldwide 2021! Not really surprising when we know that a post including a video receives an engagement rate of 8.29%, or almost the double of a "classic" post on social media (4.75%).
WE’LL SEDUCE KIDS & TEENS TOGETHER
Choosing an agency means choosing to work with experts to get your communication strategy running smoothly. All agencies members of The League have unstoppable knowledge of teens and other generations. Thus, we provide clear answers and successful strategies to solve your communication problems on your target with personalized support!
Com’ des Enfants
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Davide Galante to lead the European industry network of specialist family-focussed marketing agencies
As we know, in the upcoming months the new Food and Drink Advertising Law will take effect in Spain, which aims to prevent children from being the direct target of advertising drinks and foods high in sodium, sugars, sweeteners, fats or saturated fatty acids.
The League is a unique organisation. We are the five leading family focused marketing services agencies in Europe and we’re on a mission to provide clients that want to connect with families throughout the region with the very best, most experienced marketing services The Business Development Director will be instrumental in establishing The League as the leading global provider of family marketing services and developing the business into the future.