The League, a European industry network offering global insight, strategy and creative solutions to family brands, has today announced the appointment of Davide Galante as International Business Development Director. The hire of the former RCS Mediagroup and Google executive comes on the back of a busy quarter for The League’s five current agencies which include Kids Industries (UK), Com des Enfants (France), KB&B (Germany), Kulta (Italy) and The Modern Kids & Family (Spain).
Prior to setting up his own business, World Funk Picture, where he provided clients such as UEFA, DHL and Volkswagen with a roadmap to grow their business via data, analytics, AI, content, martech and adtech, Galante was a Director at RCS Mediagroup, an international multimedia publishing group based in Italy. There he was responsible for all of the children and family omnichannel marketing services for brands including Corriere della Sera, Sfera Editore, Io e il mio bambino, Quimamme.it, and Style Piccoli.
Galante brings a wealth of strategic and tactical knowledge to The League. His skills and experience from his seven years at Google alone will be invaluable. From being an Online Agency Channel Lead (Italy) where he won a Google Platinum Award for onboarding 2000 new partners and doubling revenues in just two years, to becoming the Online Media Manager (Southern Europe) and finally Sales Operations Regional Agency Lead (Northern and Central Europe).
Commenting on the appointment, Gary Pope, CEO and Co-Founder of KI said:
“We’re hugely excited to have Davide join The League! His background in the family space is impressive as is his data driven approach to marketing and insight. With an extensive network of clients and broad experience in pan-European business development, he is the ideal person to develop and expand our network of hyper specialist agencies further.”
On joining the business Galante added:
“I’m delighted to be working with such a fantastic and focused group of agencies in The League! I’ll be leveraging my extensive family market experience as I look to build the brand. There’s a lot of brand work out there and our portfolio is already incredibly strong – we’re currently working with the likes of McDonalds, LEGO GROUP, Amazon Kids+, Sony Music and so many others, so we’re in a great position to go out there and expand into new markets.”
Kids Industries
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As we know, in the upcoming months the new Food and Drink Advertising Law will take effect in Spain, which aims to prevent children from being the direct target of advertising drinks and foods high in sodium, sugars, sweeteners, fats or saturated fatty acids.
The League is a unique organisation. We are the five leading family focused marketing services agencies in Europe and we’re on a mission to provide clients that want to connect with families throughout the region with the very best, most experienced marketing services The Business Development Director will be instrumental in establishing The League as the leading global provider of family marketing services and developing the business into the future.
In order to be successful as a company, it is necessary to understand your target groups and to align the subsequent marketing programs optimally towards them. However, with communication programs targeted towards children and families, it is often the case that the individual family members are not addressed in a differentiated manner.