Licence awareness & toys
Background
The international company Universal Consumer Products initially came to us looking for a way to avoid loosing awareness towards kids and especially girls from 3 to 8 around their Trolls licence, already beloved by kids, between two films’ release quite spaced in time. They wanted to fill out a year with strong communication actions matching with their movies’ storytelling and DNA.
What we did
We’ve worked with the UK agency to deploy their European strategy built in France through the implementation of 3 activations, including big digital competitions, usually pushed by Social media ads campaigns on Facebook & Instagram and kids or mummies influencers. We’ve also organized the presence of Trolls in the main French kids & family Fair to make the targets live unforgettable experiences with the licence.
Results
More than 1 million of French parents and kids from 3 to 8 years old were reached by each digital activation (and even 2,5 millions thanks to the main campaign, for which we won a “communication trophy” in France regarding the good results of the campaign).
Date un’occhiata ad alcuni degli altri progetti realizzati da The LEAGUE…
When the French superstore, Auchan, decided to launch a new collectables toy range they came to us for help. With such a crowded market place they wanted to make sure they had a brand that stood out and the content to really drive engagement. The brand was called #Coolsurprise and was aimed at boys and girls aged 3-8.
It is hard to imagine a world of pupils that is increasingly characterised by technology without electrical energy. The practice-oriented school campaign supports the playful promotion of the urge to explore and STEM education.
How is the reach of the target group media increased? How is the perception of Deutsche Bahn - for family-friendly travel - increased? Focused marketing strategies for children's magazines and family-relevant digital media content were developed.
Avete in mente qualcosa di simile?
Indicateci il mercato e il marchio. Una delle cinque agenzie prosegue da lì.