PJ MASKS

We built a BAFTA-nominated child and parent website for the biggest little heroes on the planet

  • UX created in partnership with families
  • Breakthrough tech to mimic the show
  • Deep narrative engagement to drive sales of consumer products

PJ Masks was the highest performing show on Disney Junior within 2 weeks of launch.

Client:
Entertainment One
Agency:
KidsIndustries
Link to project

Take a look at a few of the other projects The League has delivered...

Barbie
Un programa escolar para luchar contra los estereotipos de género poniendo énfasis en el ámbito laboral.Target: Niños y niñas de 1º a 6º de primaria
Spirit Riding Free
Dreamworks came to us firstly to manage the launch of the new franchise “Spirit Riding Free”, its series and derivative products in France and then build its awareness towards little girls from 3 to 10 years old.
Lufthansa Guidelines
Updating and redesign of the application-specific guidelines for Lufthansa's family communication, which are then available in BMO (Lufthansa Brand Management Online). Here, agencies and employees can now view and use all information and design guidelines.
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