Liderar la estrategia de RSC y convertir a Leroy Merlin en la marca referente en defensa del medioambiente.Target: niños y niñas de 8 a 11 años.

The French company Club med, present all over the world through its holiday clubs noticed, through consumers insights, a big shift, between their high-end brand positioning and their kids’ club offer. They firstly came to us with the ambition to propose and deploy in several countries new way of welcoming children and a few years later, another way of hosting the whole family, fostering child-parent reconnection rather than separation during holidays.

An edutainment project on sustainable development.