Background

The Research and Innovation branch of the multinational food company Danone came tous with the goal of proposing 2 unique communication supports for an international use(every Business Unit in the world), targeting kids and then pregnant mothers to prevent those targets from dehydrating risks when going to the toilet.

What we did

We’ve created infographics and playful educational material that could have been understood and used in any country, without using any word. To ensure the good comprehension and use of the materials on different markets, we’ve managed consumers’ panels were conducted on 3 continents with 3 variations of the materials to test them.

Results

The majority of children and future mums in the panels selected the first version proposedand materials has been deployed all over the world.